You can have great ads and still waste your budget if the landing page leaks. These are the conversion killers we see most often — and how to fix each one.
1. The message does not match the ad
If your ad promises one thing and the page talks about another, visitors bounce. Keep the headline and offer consistent from click to conversion.
2. There is no single clear action
A page with five competing buttons has no clear path. Decide on one primary action and make it obvious.
3. The value is not clear in five seconds
Visitors decide fast. If a stranger cannot tell what you offer and why it matters almost instantly, nothing below the fold will save it.
4. Too much friction in the form
Every extra field costs you conversions. Ask only for what you genuinely need at this stage.
5. Slow load times
A page that takes too long loses people before they ever see it — especially on mobile. Compress images and cut unnecessary scripts.
6. No trust signals
People need reassurance. Testimonials, real results, recognisable logos, and clear contact details all reduce hesitation.
7. It is not built mobile-first
Most paid traffic is mobile. If the experience is awkward on a phone, your conversion rate will show it.
Fixing the page is often cheaper and faster than buying more traffic.
Run through this list on your highest-traffic page and you will usually find at least one quick win. Want us to audit yours? Book a free strategy call.