A fresh, modern storefront for a Swiss concept store championing independent designers.
99things is a Swiss online concept store — "Independent by Design" — curating independent fashion, jewellery, and lifestyle brands you will not find elsewhere.
The store needed a look and feel that matched the quality of its curation: a fresh, modern identity that would help those products stand out and sell.
We rebranded the Shopify store from scratch on a new theme, giving it a clean, contemporary look and a clearer structure.
The goal was a storefront that felt as considered as the brands it carries — easy to browse, easy to trust, and easy to buy from.
The rebrand gave 99things a fresh, modern storefront that better reflects its curated positioning — and, as the client reports, the store has been selling strongly since the refresh.
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