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Chaudhary Arts

Chaudhary Arts — Shopify Optimisation for a Growing Fashion Label

Ongoing store development and CRO for a Lahore women’s fashion brand reaching a global audience.

IndustryWomen’s Fashion E-commerce
ServicesShopify Development, Liquid Theme Customization, Conversion Optimization (CRO), Store Management
EngagementOngoing Shopify partner
Timeline1+ year (ongoing)
Chaudhary Arts — SparkXGrow case study

01 The Challenge

Chaudhary Arts — "Empowered Women, Empowered Fashion" — is a Lahore-based label selling embroidered lawn and prêt wear to customers in Pakistan and, increasingly, abroad.

With a large, engaged social following and multi-currency reach, the brand needed its Shopify store to convert that attention into consistent sales.

02 Our Approach

As with our longest-running fashion partners, we manage the Chaudhary Arts store hands-on — customising the theme at the Liquid level, structuring collections and product pages, and optimising the storefront around each launch so the shopping experience keeps up with the demand their marketing creates.

03 What We Delivered

  • Ongoing Shopify store management
  • Custom Liquid theme work
  • Collection & product-page optimisation
  • Conversion-focused storefront improvements

04 The Results

Continuous, conversion-focused store work has helped Chaudhary Arts convert more of its sizeable audience into sales as the brand grows. (Outcomes as reported by the client.)

1+ Year
Partnership
ongoing
Shopify
Platform
theme + Liquid managed
DimensionBeforeAfter
StorefrontAd-hoc upkeepContinuously optimised
  • A conversion-focused storefront
  • Consistent optimisation around launches
  • Improved conversion supporting growth (client-reported)
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