A year of hands-on Shopify optimisation for a Pakistani women’s fashion brand — built to convert.
Silai Karhai is a Lahore-based women's ready-to-wear brand where, in their words, "every stitch tells a story" — turning traditional Pakistani embroidery into modern, wearable fashion.
With a steady stream of new collections and an engaged, influencer-driven audience, the store needs to consistently turn browsers into buyers. That means the storefront itself — its structure, speed, and product experience — has to keep pace with the marketing.
We manage their Shopify store hands-on: refining the theme at the Liquid code level, structuring collections and product pages for clarity, and optimising the storefront for every new product launch.
Rather than one-off tweaks, it is an ongoing partnership focused on removing friction across the shopping journey so more of their traffic converts.
Over more than a year of partnership, a better-structured, more conversion-focused storefront has helped Silai Karhai turn more of its traffic into sales and support revenue as the brand scales its collections. (Outcomes as reported by the client.)
Let's talk about your brand and build a strategy designed to deliver real, measurable results.
